Tennessee’s Procurement for Marketing and Advertising Sets a New Standard

Earlier this week, Route Fifty published another Op-Ed by NASPO Executive Director, DeLaine Bender titled “Tennessee’s Procurement for Marketing and Advertising Sets a New Standard.” NASPO first learned about Tennessee’s four-tiered procurement method that helped bring in an estimated $1 billion in increased tourism spending, through their submission to the 2015 George Cronin Award for Procurement Excellence. They won the Gold Award that year for their innovative submission.

For more information on Tennessee’s program, check out the following:

Article Published by Route Fifty

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